Overview
Built in 1925, 37 Riverside Drive was designed by the architectural firm of Schwartz and Gross. Although not a household name, Schwartz and Gross was perhaps the most prolific residential architectural firm in Manhattan in the earlier part of the 20th century. Their practice spanned three-and-a-half decades and they successfully designed in a range of styles, including the flamboyant styles of the pre-World War I years, the more sedate neo-Georgian 1920’s, and the Art Deco architecture of the 1930’s. Examples of their work include the Brentmore at 88 Central Park West (I 91 0), with its mix of simplex and duplex apartments, and 55 Central Park West (I 930), an Art Deco building where the brick gradually changes color from a deep purple at the base to a golden beige towards the tower. No. 37 Riverside Drive, along with its stylistic cousin 90 Riverside Drive, is a fine example of the neo-Georgian style that Schwartz and Gross used in the 1920’s.
Original advertisements described the structure as “a townhouse apartment building offering the highest degree of luxury and comfort that has ever been available. [It] stands on a hill crest, surrounded by beautiful private homes.” Interestingly, while virtually all Riverside Drive block fronts have seen turn-of-the-century townhouses replaced by 12- to 16-story apartment buildings, the entire block front from 76th Street to 77th Street has been preserved. Thus, 37 Riverside Drive has retained the open northern aspect which, thanks to the designation of the area as a Historic District, should continue to be enjoyed by building residents.
Built in 1925, 37 Riverside Drive was designed by the architectural firm of Schwartz and Gross. Although not a household name, Schwartz and Gross was perhaps the most prolific residential architectural firm in Manhattan in the earlier part of the 20th century. Their practice spanned three-and-a-half decades and they successfully designed in a range of styles, including the flamboyant styles of the pre-World War I years, the more sedate neo-Georgian 1920’s, and the Art Deco architecture of the 1930’s. Examples of their work include the Brentmore at 88 Central Park West (I 91 0), with its mix of simplex and duplex apartments, and 55 Central Park West (I 930), an Art Deco building where the brick gradually changes color from a deep purple at the base to a golden beige towards the tower. No. 37 Riverside Drive, along with its stylistic cousin 90 Riverside Drive, is a fine example of the neo-Georgian style that Schwartz and Gross used in the 1920’s.
Original advertisements described the structure as “a townhouse apartment building offering the highest degree of luxury and comfort that has ever been available. [It] stands on a hill crest, surrounded by beautiful private homes.” Interestingly, while virtually all Riverside Drive block fronts have seen turn-of-the-century townhouses replaced by 12- to 16-story apartment buildings, the entire block front from 76th Street to 77th Street has been preserved. Thus, 37 Riverside Drive has retained the open northern aspect which, thanks to the designation of the area as a Historic District, should continue to be enjoyed by building residents.